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What Is a Legal CRM Software?
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What Is a Legal CRM Software?

A CRM is a customer relationship management system. It allows you to manage your contacts, create and send personalized campaigns, and track your revenue from different sources. A legal CRM focuses specifically on the client intake process. This includes everything from initial contact with a potential client to completing their intake forms and communicating with them through their entire lawyer experience. Here are some ways a legal CRM can make your business more efficient, organized, and profitable.

What Is a Lawyer CRM?

When you're managing a law firm, there are many operational considerations to take into account. From managing client intake to remaining efficient in reaching your goals, a CRM for client intake will help. A CRM for client intake is a software solution that helps firms manage and track information about clients, including contact history, case notes, and follow-up tasks. It provides a platform for employees to collaborate on tasks and increase efficiency.

A legal CRM is a system for managing the intake of clients. A legal CRM automates many of the processes involved with client intake and can be beneficial in several ways. First, it provides an organized and centralized place to store all pertinent information about your leads. This way, you will never have to worry about forgetting critical information or having leads fall through the cracks. Second, it's easier than ever to connect with your clients and manage communications. With just a few clicks, you can send messages and files and keep your team updated on the status of each case.

A legal CRM is a software designed for legal professionals, from solo practitioner firms to law firms. It's designed to centralize all leads information from the moment of first firm contact to becoming a firm client.

There are many reasons why they are so beneficial.

It helps you manage client intake. When you have hundreds or thousands of leads records, it can be easy to lose track of them. A CRM can make all of this simpler by providing you with a system to stay organized. It allows you to keep leads records and communication in one location.

Managing Your Lead Flow to Keep Your Law Firm Growing

As you grow your practice, you'll want to ensure you're adding clients to the firm and growing revenue as well. By tracking your current clients and incoming leads, a CRM software for law firms can be a valuable tool for companies to assess the growth of their practice. You can see which leads are prospects, which leads are opportunities, which leads are opportunities that you've either pursued or ignored, and much more. It's a powerful tool that can help you manage your lead flow and funnel new business to your law firm.

Best Practices for Managing Your Leads and Growing Your Firm

Not surprisingly, most firms don't spend much time managing and tracking leads. Given the volume and pace of the legal industry, however, it is easy to overlook or get complacent in terms of lead management, processes, and new client-intake tasks.

A Legal CRM offers a convenient, centralized place to manage leads and client information. You'll get comprehensive records of all client conversations, streamlined tools for follow-up and communication, and clearer communication about tasks to be completed. You'll also have a better grasp on client needs, helping you set up ideal leads and contacts automation for your your unique situation.

Like anything , managing a legal CRM can be difficult. But, with the right solution, you can leverage best practices proven and repeatable processes.

Law Firm lead management and client intake process

Understand what you need to do when setting up your CRM

One of the most important steps when setting up a legal CRM is understanding what it will allow you to do for your business. It is crucial to consider the tasks you will need your CRM to accomplish and be prepared to provide accurate information to your lawyer on what the product can and cannot do. This will help you understand the product’s purpose, its capabilities, and its limitations.

Create customized workflows to streamline client intake

Litigation, employment, and estate planning are only a few of the areas that legal firms deal with on a regular basis. In these fields, clients are often easy to get in touch with. But it can be difficult to keep a legal firm in touch with all of them. They often have a long waitlist, for example, or never respond to messages.


You can use legal CRM software to help you organize these processes. While you can still send emails, texts, and make calls to your clients to keep them up-to-date, you can also create workflows that automatically reach every client who has expressed interest.

Automate processes with scheduling, reminders, and follow-ups

A legal CRM gives you the opportunity to set up your clients’ preferences and milestones. This means that you can set an appointment reminder for a certain time that works for the client, and then set a specific date and time to follow up on the appointment, and alert the client when it’s time to leave their current appointment.


After getting a sense of how your clients act, you can adjust the rest of your workflow to match their preferences.

Implement integrations with other software in the legal team

Think of your legal team as a sales team. They need software and integrations to fully interact with your clients. Even if you’re a solo practitioner, you can still integrate software into your CRM so your team can work together. For example, maybe you work with different law firms as a result of your contracts.


Since there are usually not a lot of legal precedents, you might end up negotiating things in a slightly different manner than your competitors. The best way to ensure you're getting a good deal is to make sure all your discussions are centralized through a legal CRM. Integrating all these different legal processes will ensure that you stay on track and complete the forms in the most timely manner.


Track client data with accurate reporting tools

A legal CRM should provide a series of detailed reporting tools to help you understand your client's interactions with your business and serve as a foundation for your sales, retention, and service efforts. By acquiring reporting functionalities, you can collect essential insights into your business's client data. For example, if a client is making repeat inquiries to your firm, you can view all interactions in one place to uncover common themes.


Collect valuable client insights. A CRM can also give you a clear picture of which contact channels are most effective for getting in touch with your clients, how your clients communicate with you, and where your clients are coming from.


Finding The Right CRM For Your Business

Determine your needs

Choosing the right CRM is a crucial decision. With more and more vendors on the market, there are many options to choose from. However, you want to make sure that the CRM you choose will help your law firm grow. Think about what features you need and how they will help in different areas of your business. Then, compare the various CRM solutions against these requirements to find the one that’s best for your law firm.

What should CRM do to help you improve the way you do business? For instance, if you’re a solo law firm or one that deals with personal injury and medical malpractice, it’s essential that your law firm’s CRM helps streamline and automate certain processes from first firm contact to becoming a firm client.

Choose a CRM that meets all of your needs

By using the right CRM, you can be in control of your business's workflow, prevent errors, and stay on track with compliance. However, just because a CRM has features or is easy to use, doesn't mean it is a good fit for your practice. A CRM that suits your needs is one that provides access to your entire legal team. Furthermore, a CRM that integrates with all the systems in your business is also essential.


A CRM is a system you will rely on to track all of your important information in your law firm, from client communication to important business development metrics to performance.

It can also help to have an understanding of the various features offered by various CRMs so you can determine which one works best for what you need it to do.

Conclusion


No matter your law firm type, a CRM is a useful tool for streamlining your intake process. It's a business tool that is fairly affordable and will improve your overall efficiency.  A legal CRM can help streamline your businesses process and will improve your overall client experience.

ABOUT THE AUTHOR
Sarah Mason

Sarah is the and of Marketing and lead content producer at Lawprocess.

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